What they're saying: "We know Choco Taco is a huge fan favorite and a top seller for our out-of-home business, so this is particularly painful," Klondike said in a tweet Tuesday. Yes, but: Klondike is already talking about a possible comeback on its own.
According to The Takeout, Klondike is discontinuing the unique ice cream treat.
But unfortunately, Choco Taco fans might have to find a new go-to dessert.
Reddit co-founder Alexis Ohanian tweeted to parent company Unilever that he'd "like to buy the rights to your Choco Taco and keep it from melting away from future generations’ childhoods." Instead of a regular old ice cream cone, you get to enjoy vanilla fudge-swirled ice cream and hardened chocolate dotted with peanuts out of a waffle cone shaped like a taco shell. Chris Murphy (D-Conn.) tweeted late Monday that he was "introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos." Meanwhile, in what appears to be a joke, Sen. Why it matters: Many brands have dropped items, shrunk the size of products and raised prices since the start of the pandemic.ĭriving the news: Klondike confirmed Monday that it dropped the taco-shaped ice cream this month because of an "unprecedented spike in demand" across its portfolio, the Unilever-owned brand said on Twitter. That’s not so bad, considering how much more scalpers are going to be charging on eBay in a few years for OLD ice cream.Ice cream fans are mourning the loss of a longtime classic treat - Klondike has discontinued its Choco Taco, which it has sold since the 1980s. Your mileage may vary, but the total cost came out to around $20 including the tip and service fee - $7.29 a pop. Only two grocery stores had the original flavor in stock, and just one had the chocolate ice cream variant. And, for true Choco Tacoheads, that alone is worth the extra cost.įor the purpose of this article and nothing else, I purchased two boxes of Choco Tacos on Instacart. If you’re feeling adventurous, you could spend all day traveling from store to store in pursuit of the coveted treat.īut your best bet is to check your local grocery stores through Instacart, and although you’ll have to pay some additional fees, it’s the most efficient way to secure one of the last boxes of Choco Tacos ever made. Depending on where you live, you might get lucky and find a box or two at Safeway, though I didn’t have much luck in New York. In fact, most of the stores I checked online are already out of stock. While that same Klondike rep said you might be able to find a few lingering tacos out in the wild, it’s only a matter of time before stores run out. On the likely chance they’re not serious, those looking to replenish their Choco Taco supply (or try one for the first time) don’t have long before stock is cleared out. However, it also has its vocal supporters, including some high-profile figures like Reddit co-founder Alexis Ohanian as well as actor and Arnold Schwarzenegger’s son Patrick Shriver, who have both expressed interest in acquiring the brand. Though it’s been around since the early ‘80s, the Choco Taco was always more of a niche product than Klondike’s other desserts, such as the original Klondike Bar. 
As a Klondike representative told CNN Business, the company has seen an “unprecedented spike in demand” and has decided to cut a few of its lower-selling offerings to keep more popular items on the shelf. With every meme, tweet, and Choco Taco tribute, we did. Taco Bell said in a press release that the treat is a test, hinting at the. It creates an advertising platform out of something we have in abundance: internet outrage. The 2.99 dessert goes on sale Thursday and will be available for a limited time while supplies last. Deliberately taking away a popular product to drum up business would be a reckless move, sure, but also an effective one. 2 The 'Choco Taco' was marketed under the Klondike brand as 'The Original Ice Cream Taco'. It consisted of a disk of waffle cone material folded to resemble a hard taco shell, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. Like many other beloved products, the Choco Taco is the latest to fall victim to supply chain bottlenecks following the COVID-19 pandemic. The Choco Taco’s departure from the market benefits their brand too much. Choco Taco was a Good Humor-Breyers ice cream novelty resembling a taco. As its name suggests, Klondike’s cult favorite ice cream snack used a folded waffle cone disguised as a taco shell as a vessel for fudge-infused vanilla ice cream dipped in chocolatey peanut goodness. Future generations of children won’t know what they missed when snack historians recount the legacy of the Choco Taco, which has been discontinued.
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